Why Should You Invest in Retail Packaging Supplies UK

Yes, retail packaging boxes can be eye-catching, attractive, and functional. But, they are most definitely not transparent to the naked eye.

No, custom retail packaging boxes aren't as visible to the general public as cardboard boxes with white bottoms.

But, the multiple levels of multi-use add an almost non-visible, non-prising layer of transparency. Custom packaging can:

Tell a unique, funny, or inspiring story

Think about a product that is unboxing experience rewarding because of the personalization of the packaging design.

Or think about a series of (usually) three gifts you received that are all in the same theme.

In either case, adding in a story about each gift is a great way to ensure a recipient will keep the gift and refer back to it repeatedly.

In addition to a story, other elements make retail packaging boxes tell a story too. Boxes that contain trinkets, mementos, or other treasures create a 'wish list' for the recipient.

It means every time the box is opened, the owner of the gift boxes wholesale often takes one little item off of their wish list and puts it in the box.

Retail design strategy to choose

Bundling is another retail design strategy that adds to the visual appeal of retail packaging boxes.

With bundling, multiple items are placed into one container, creating a coordinated display.

For example, holiday decorations could go in with holiday candy tin. Bundling also lends a greater aesthetic function to retail packaging boxes.

What if the retail box was only displayed for a limited amount of time?

If this is the case, then real-time displays are the order of the day. Real time allows the customer to look at the gift packaging as it's being received rather than viewing it as it is being presented.

The packaging material, which could be real-time, could display a sales announcement.

In addition, real-time allows a customer to flip through a magazine or review a catalogue.

Retailers may also want to use real-time display on gift boxes to demonstrate to customers how the goods will be packaged: having the box open in front of the customer helps show that the contents are of high quality.

Make a statement with flexible retail packaging strategies

Flexible retail packaging strategies also lend themselves to the use of custom boxes. For example, if a retailer needs to display promotional or holiday gifts in bulk, then they can opt to buy in bulk.

They may choose between rigid plastic and flexible cardboard. Rigid plastic offers better protection from damage and therefore costs more, but it's heavier.

On the other hand, if the gifts are lighter, then the packaging material would have to be flexible otherwise it would become too flimsy to keep the gifts safe.

Take advantage of social media marketing

Social media marketing is perhaps one of the fastest growing trends in marketing today. Consumers are constantly sharing photos of their favourite items.

Retailers who take advantage of social media marketing by including social media icons on their packaging make it easy for consumers to connect with their brand when they see and use a particular product.

Retail packaging makes it easier for consumers to connect with their favourite brands. Consumers want to connect with companies that care about them and that value the impact that their brand has on them.

Final words

Retail packaging supplies the retailer with custom retail packaging without breaking the bank.

It may not be as flashy as brand-sponsored advertisements on television but it can certainly make a difference in the bottom line.

Businesses may even choose to use retail boxes wholesale so that they can save money on their advertising budget.

Whatever a business needs packaging for, there is a solution available to help them achieve their retail goals.